NASM Behavior Change Specialist (BCS)

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National Academy of Sports Medicine (NASM)

NASM Behavior Change Specialist (BCS)


It's time to create authentic, long-lasting change in the lives of your clients. As an NASM Behavior Change Specialist, you’ll be able to do just that by learning how to identify the things that motivate your clients most and how to use them to build sustainable results. 

You'll learn tactics and tools such as effective goal setting, behavior change techniques, cognitive behavior therapy techniques, effective imagery, interpersonal and social influences on behavior change, and more.

Once complete, you’ll be equipped with everything necessary to help your clients reach goals they never thought they could. Enroll today and start helping your clients do things they never thought possible.

Learning Objectives

  • Identify and define emerging occupations in the area of wellness and coaching.
  • Provide an overview of the behavior change matrix and describe how it parallels the Optimum Performance Training model
  • Explain the scope of practice involved with the role of a coach.
  • Explain the importance of identifying the stage of change a client is in to determine the best intervention strategies.
  • Discuss the fundamental concepts of behavior therapy that support long-lasting behavioral change.
  • Summarize the effectiveness of behavior therapy.
  • Determine behavior therapy strategies appropriate for each stage of change.
  • Define cognitive-behavioral therapy (CBT).
  • Describe how imagery is used to facilitate behavior change in health and fitness.
  • Identify social influences that affect adherence to exercise and nutrition programs.
  • Determine social strategies appropriate to each stage of change. 
  • Describe conditions under which referrals to other professionals are warranted.

Specific titles given may include:

  • Behavior Change Specialist


  • None

Timeline: Maximum 12 months - study at your own pace

Delivery Method: Online - study anywhere, anytime

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