An Introduction to Creating Effective Social Media Content

Social media changed the world and it also changed how health and fitness is portrayed and promoted among the general population.

It’s time to stop winging it and get to grips with the basics of using social media for your fitness business – a very different proposition to using social media for personal purposes.

Content is the lifeblood of social media. What you put out into the world defines how your business is perceived, so it’s important to get it right. In this short course, discover what to post, and where and when to post it in order to reach your ideal audience and prospective clients.

LEARNING OUTCOMES:

• Social media’s place in the fitness industry
• Different types of content
• Online coaching and programs
• Distribution
• Creating a funnel effect
• 1 CEC

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